Rather than being just another branding company offering affordable website design in Singapore; we, at AStar Success, go further and work on the aesthetics.
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Category Archives: BLOG


10 Tips For Rank 1 ST Page on Google

1 Aug , 2016,
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When it comes to Search Engine Optimization (SEO), Google dictates the pace.

Google does not let people know what the factors are, however through a combination of

research, testing and experience, a good SEO will include one of the important ranking factor

namely On-Page SEO. It is also the driver for better rankings as well as successful internet

marketing campaign.

These are 10 tested techniques help to put your company in the lead during Google Search


1. Good Domain Name

It is advisable to have domain name, easy to type and remember. Your domain name is your

identity on the web; you want to make sure you choose a name that not only fits your business

but it also easy to find and promote. Domain names can be of any length up to 50 characters.

Avoid using numbers which are correlated poorly with rankings in Google


2. Top Level Domain (TLD)

It is recommended to use your country TLD extension for instance Singapore (.sg), Brunei (.bn)

& Austria (.at). All TLDs are maintained by the Internet Assigned Numbers authority. It helps

you to boost your local search ranking higher in your own country but it limits the global ranking

of your site.


3. Create XML Sitemap

A sitemap not only speeds up search engine indexing, but it also informs Google quickly about

any changes on your site. You can create the sitemap with the help of Yoast SEO Plugin for

WordPress and submit its URL to your Google Search Console.

While an XML Sitemap makes it easier for search engines to index your site, an HTML sitemap

makes navigation of your site easier, thereby helping you to enhance user experience, and

improve your search engine optimization.


4. Make Website Responsive

Google had updated the algorithms to favor responsive web design and mobile devices

friendliness as a ranking signal recently. Essentially, mobile-device friendly website has the

advantage, it tend to rank higher in search engine results and credibility that your customers will

more likely to spend time browsing and trust your products and services.


5. No Duplicate Content

Google Bots dislike unoriginal and duplicate content. It is essential to remove duplicate content,

to avoid losing search engine visibility. Duplicate content makes search engines’ task of

indexing web pages, checking alternative content for relevancy and assigning link metrics most



6. Relevant Keywords

  •  Content

The important of content and specifically the mechanics of the development, is of

immense important to SEO. Best practice include developing strong topical content can

help your site perform better in search. It is important to write content which has relevant

and engaging. Google likes updated content and rewards activity with higher search


  •  Heading tags, Description & Title For best

SEO results and improved ranking, it is important that you place your page’s best

keywords in Heading tags, Description & Title, to let search engines know what the page

is all about. However, make sure you do not spam or over optimize these areas by

stuffing keywords in them.


7. Heading Tags For More Traffic

When formatting your pages always have in mind the user experience. Can the user identify the

main sections (Heading 2 tags) of your post by looking at the page? It is essential to

understand the guidelines for formatting a page or post on your website, thus will boost your

SEO ranking

  • Use Heading 1 (H1) tags for the title of your post]
  •  Use Heading 2 (H2) for main headings of your post
  •  Use Bold and Italics to draw users attention
  •  Write small paragraphs
  •  Use Impact or Tahoma fonts
  • 12 point size that capture users attention

8. Optimize Your Images

Google Bots cannot see images as the result cannot index them. By adding appropriate ALT

tags, Google Bots can able to read the text which is associated with optimize images. It will

facilitate faster & accurate indexing, which in turn improves the accessibility and achieve better

rankings of your site on search engines.


9. Meta Title & Descriptions

An ideal page for Meta title is 60 characters to fix into 512 pixel display. The Meta Description is

150 characters for improving of quantity and quality of your search traffic. It is important Meta

Title and Meta Descriptions are conform to Google’s best practices. Using an appropriate

keywords helps search engines & visitors to know what your content page is about. The best

tool for WordPress is using Yoast SEO Plugin.


10. Latent Semantic Indexing

Latent Semantic Indexing (LSI) is a part of the Google algorithm. LSI keywords are related to

the main keyword. Many of the search engines like Google use it to decide the link between

different entities of the web content and optimize the keyword density and helps Google to judge

the relevancy of an article, thereby increasing your site’s chances of ranking higher in the

search engine results. You may use FREE tools like Ultimate Keyword Hunter or Google

Keyword Planner to find LSI Keywords.

Asia excellence award


14 Nov , 2014,
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Astar Success Pte Ltd. was on of the businesses recognize by Asia Excellence Award for the year 2014/15.

Asia Excellence Award is an esteemed business accolades which recognizes the entrepreneurial elites in Asia who have constantly strives for higher standards and contributed ideas to influence the economic development. Despite Asia Excellence Award’s stringent criteria for taking recipient on board , those organizations have still demonstrated the hard work and dedication towards their commitment and eligibility for this oppurtunity.

With such sharing of knowledge and experience from the elites, Asia Excellence Award will serve as a catalyst to inspire our future budding SME’s to aspire  and achieve success in their entrepreneurial journey.


refer to: singaporeenrich.sg/aea.html

3d visualization1


18 Oct , 2014,
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3D visualizations enhance marketing by giving viewers an eye-catching view of a project in multiple forms of media, including television ads and website videos.It give viewers the ability to easily understand the most complex projects without having to know how to read architectural drawings.

Discussed here are some of the key benefits of 3D animation and visualization in construction and manufacturing industries:

Improved Understanding – With realistic 3D visualizations, graphic, and animation, you can create a comprehensive simulation of the building or product in a manner as it would appear in real-time. This is conducted during the design phase, which makes it easier for you to have a better understanding of every floor, critical areas, landscape, textures, elevations. Moreover, you can identify the flaws and issues in designing and rectify the same immediately before it is being implemented.

Enhance Curb Appeal – It serves as a powerful marketing tool, where spectacular realistic 3D visualizations and animation enhance the project’s style and curb appeal when displayed in high-resolution hoardings and billboards for advertisement. Moreover, 3D animation and visualization can be used in generating a stunning, compelling view of the project that can be highlighted across multiple media such as website or television. It attracts the interest of buyers with high quality, three dimensional display of the project before it is being constructed.

Cost-saving, Improves Operational Efficiency – 3D visualizations enable you to identify the flaws and loopholes in design well in advance of construction process. This way, it saves you a lot of money which may be wasted in fixing the faults again after construction. Moreover, it improves operational efficiency since designers, architects, and engineers have a realistic visualization of the project, which enables prompt and cost-efficient construction.



Oct , 2014,
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Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.


web design


Oct , 2014,
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Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

We are expert of custom mobile web design and using your branding, logo, corporate colour and layout that fix on any mobile screen sizes. Mobile versions of websites have fewer graphics for easy loading, in this generation mostly people using their mobile phone to do searching instead of desktop and laptop. Mobile websites designed by us will load quickly, user friendly & professional look.

A successful web site is concerning about marketing, generating revenue, website layout design, web pages navigation friendly and maximizing brand equity. A highly effective web site should be crafted by a team of knowledgeable, creative business and marketing professionals, copywriters, graphic designers, and programmers.




Oct , 2014,
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Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

 we strive to provide you with a visually consistent, cohesive image. As part of your design package, we also compile visual and verbal brand communications guidelines. These are the strategic key statements, which provide a standard for the strategic handling of the brand by all stakeholders.

Why Graphic Design is Important?

Instant Credibility

Having professional designed images and graphics on your website can instantly raise your credibility with a visitor. Have you ever found a site that had something you wanted to buy, but the site itself was so ugly and poorly designed that it put you off buying? We here at Digital Pomegranate are preachers of the importance of good design and graphics, even if you don’t use our services. Hear our message:  Good graphics will immediately give your visitor confidence in your business.

Graphic Design Makes a Great First Impression

For those doing business on the Internet, graphic design can make a HUGE difference to the success of your website or sales message. While it is not the only measure of success by any means, good graphic design can complement and enhance any sales message. Let’s see exactly why graphic design is important for your website or product promotions.

There are millions of websites on the Internet. People have become conditioned to briefly scanning pages and exiting quickly if they don’t feel comfortable or engaged. One of the ways to stop them in their tracks and get them interested in what you may be selling or what you have to say is by using engaging and well designed graphics.

Compare a plain text page against one with a professionally designed graphic that will interest your visitor, and it will be easy to see why graphics can turn casual browsers into interested prospects.

Enhance the Impact of Your Sales Message

Another reason why graphic design is important is because human beings are visual creatures. Good graphics can help your visitors see and experience the effect of the product immediately even before they read any words on the page. For example, a book curing acne may feature a happy person with healthy skin, which can immediately evoke an emotional connection with the visitor.


17 Oct , 2014,
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Good customer service is an integral part of any successful business. Whether your customers are ordinary consumers or mega-corporations, treating them with respect and care is one of the best ways to strengthen your company’s reputation and boost your bottom line. Reliability is a cornerstone of good customer service, and customers must believe that you will deliver on your promises.

Here in ASTAR SUCCESS PTE LTD, we believe that a company with excellent customer service is more likely to get repeat business from customers. Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor customer service may lose customers, which will have a negative impact on business. It costs a lot more money for a company to acquire a customer than to retain them, due to advertising costs and the expense of sales calls. Therefore, the efforts that go into maintaining quality customer service can really pay dividends over time.

Good customer service leads to many benefits. Not only will you gain trust with your current clients, they’ll also become a wonderful referral system as they spread the word about your business to other prospects. Especially with any internet business transactions, product reviews are quite common. Whether it’s positive or negative feedback about a product or service, people are writing freely about their shopping experiences. In the long run, treating people fairly and with respect will bring business to your company today and in the future.


Oct , 2014,
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Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products.

Innovation is important as it is one of the primary ways to differentiate your product from the competition. If you can’t compete on price, you’ll need innovative products and ideas to make your business stand out from the crowd.

Innovation in your business can also be driven by the amount of innovation your competitors are doing. Being first to market with a new product can provide you with a significant advantage in terms of building a customer base. It is difficult to compete if your products are seen as obsolete or out of date. However, when investing in innovation, keep in mind that many businesses survive by copying and adapting the innovations of others, and can benefit from your hard work.


Oct , 2014,
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One of the factors the we can provide with our clients is good quality design.

Good quality design is an integral part of sustainable development. It is believed that design quality matters and that planning should drive up standards across all forms of development. Good design responds in a practical and creative way to both the function and identity of a place. It puts land, water, drainage, energy, community, economic, infrastructure and other such resources to the best possible use – over the long as well as the short term.

It is proven that good design raises visibility in any aspect of the business. Whatever it is, great design helps you speak to your prospects in a memorable way, and it stands the best chance of getting your business noticed.

A well-done design will underscore the messaging that you hope to convey. This links to the argument on the importance of design in branding, but it’s also about the power of design to drive home a message and evoke a response. Consider the case of a nonprofit that’s fundraising or simply getting out the word about its cause. A few carefully chosen images can say more to a potential sponsor than hundreds of words of copy on the same issue.


Oct , 2014,
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Astar Success Pte Ltd believes in idea.  Companies invest a lot in developing new products and finding ways to talk about them. So coming up with good ideas early in the process really is critical.

Opinions are important because they help shape our ideas. Reading is also important because we learn about other opinions and ideas in the process. We can’t form our own conclusions if we don’t read about other ideas out there. Ideas are important too. Without ideas, progress isn’t made, change doesn’t happen, much of human development stops.

It takes a lot of ideas to get a few viable ones that lead to true innovations. Most products fail because the ideation process starts with too few ideas – and selecting from an anemic pool of ideas invariably leads to bad ideas being selected for new products or product features.Many people are actually bad at coming up with ideas unless they can react to some sort of straw-man. If you want to tap those ideas as part of the process, you need to jump ahead and develop simple prototypes of existing ideas to capture the reactions and associated ideas from those people. Most idea management processes don’t allow for that. They have a commit phase before which nothing gets developed and after which everything is committed – no matter what other improvement ideas might come up.

Here in Astar Success Pte Ltd, we will help you create an idea, that will help the marketing process of each company achieving their goals.