Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
we strive to provide you with a visually consistent, cohesive image. As part of your design package, we also compile visual and verbal brand communications guidelines. These are the strategic key statements, which provide a standard for the strategic handling of the brand by all stakeholders.
Why Graphic Design is Important?
Having professional designed images and graphics on your website can instantly raise your credibility with a visitor. Have you ever found a site that had something you wanted to buy, but the site itself was so ugly and poorly designed that it put you off buying? We here at Digital Pomegranate are preachers of the importance of good design and graphics, even if you don’t use our services. Hear our message: Good graphics will immediately give your visitor confidence in your business.
Graphic Design Makes a Great First Impression
For those doing business on the Internet, graphic design can make a HUGE difference to the success of your website or sales message. While it is not the only measure of success by any means, good graphic design can complement and enhance any sales message. Let’s see exactly why graphic design is important for your website or product promotions.
There are millions of websites on the Internet. People have become conditioned to briefly scanning pages and exiting quickly if they don’t feel comfortable or engaged. One of the ways to stop them in their tracks and get them interested in what you may be selling or what you have to say is by using engaging and well designed graphics.
Compare a plain text page against one with a professionally designed graphic that will interest your visitor, and it will be easy to see why graphics can turn casual browsers into interested prospects.
Enhance the Impact of Your Sales Message
Another reason why graphic design is important is because human beings are visual creatures. Good graphics can help your visitors see and experience the effect of the product immediately even before they read any words on the page. For example, a book curing acne may feature a happy person with healthy skin, which can immediately evoke an emotional connection with the visitor.