When it comes to Search Engine Optimization (SEO), Google dictates the pace.
Google does not let people know what the factors are, however through a combination of
research, testing and experience, a good SEO will include one of the important ranking factor
namely On-Page SEO. It is also the driver for better rankings as well as successful internet
These are 10 tested techniques help to put your company in the lead during Google Search
1. Good Domain Name
It is advisable to have domain name, easy to type and remember. Your domain name is your
identity on the web; you want to make sure you choose a name that not only fits your business
but it also easy to find and promote. Domain names can be of any length up to 50 characters.
Avoid using numbers which are correlated poorly with rankings in Google
2. Top Level Domain (TLD)
It is recommended to use your country TLD extension for instance Singapore (.sg), Brunei (.bn)
& Austria (.at). All TLDs are maintained by the Internet Assigned Numbers authority. It helps
you to boost your local search ranking higher in your own country but it limits the global ranking
of your site.
3. Create XML Sitemap
A sitemap not only speeds up search engine indexing, but it also informs Google quickly about
any changes on your site. You can create the sitemap with the help of Yoast SEO Plugin for
WordPress and submit its URL to your Google Search Console.
While an XML Sitemap makes it easier for search engines to index your site, an HTML sitemap
makes navigation of your site easier, thereby helping you to enhance user experience, and
improve your search engine optimization.
4. Make Website Responsive
Google had updated the algorithms to favor responsive web design and mobile devices
friendliness as a ranking signal recently. Essentially, mobile-device friendly website has the
advantage, it tend to rank higher in search engine results and credibility that your customers will
more likely to spend time browsing and trust your products and services.
5. No Duplicate Content
Google Bots dislike unoriginal and duplicate content. It is essential to remove duplicate content,
to avoid losing search engine visibility. Duplicate content makes search engines’ task of
indexing web pages, checking alternative content for relevancy and assigning link metrics most
6. Relevant Keywords
The important of content and specifically the mechanics of the development, is of
immense important to SEO. Best practice include developing strong topical content can
help your site perform better in search. It is important to write content which has relevant
and engaging. Google likes updated content and rewards activity with higher search
- Heading tags, Description & Title For best
SEO results and improved ranking, it is important that you place your page’s best
keywords in Heading tags, Description & Title, to let search engines know what the page
is all about. However, make sure you do not spam or over optimize these areas by
stuffing keywords in them.
7. Heading Tags For More Traffic
When formatting your pages always have in mind the user experience. Can the user identify the
main sections (Heading 2 tags) of your post by looking at the page? It is essential to
understand the guidelines for formatting a page or post on your website, thus will boost your
- Use Heading 1 (H1) tags for the title of your post]
- Use Heading 2 (H2) for main headings of your post
- Use Bold and Italics to draw users attention
- Write small paragraphs
- Use Impact or Tahoma fonts
- 12 point size that capture users attention
8. Optimize Your Images
Google Bots cannot see images as the result cannot index them. By adding appropriate ALT
tags, Google Bots can able to read the text which is associated with optimize images. It will
facilitate faster & accurate indexing, which in turn improves the accessibility and achieve better
rankings of your site on search engines.
9. Meta Title & Descriptions
An ideal page for Meta title is 60 characters to fix into 512 pixel display. The Meta Description is
150 characters for improving of quantity and quality of your search traffic. It is important Meta
Title and Meta Descriptions are conform to Google’s best practices. Using an appropriate
keywords helps search engines & visitors to know what your content page is about. The best
tool for WordPress is using Yoast SEO Plugin.
10. Latent Semantic Indexing
Latent Semantic Indexing (LSI) is a part of the Google algorithm. LSI keywords are related to
the main keyword. Many of the search engines like Google use it to decide the link between
different entities of the web content and optimize the keyword density and helps Google to judge
the relevancy of an article, thereby increasing your site’s chances of ranking higher in the
search engine results. You may use FREE tools like Ultimate Keyword Hunter or Google
Keyword Planner to ﬁnd LSI Keywords.